Hip Hop and high Fashion runway

Hip hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as a whole across the world and for all ethnicities.

Tommy Hilfiger was one of the most prominent brand in 1990s sportswear, though, Polo Rarph Laren, Calvin Klein, Nautica, and DKNY were also popular. When Snoop Doggy Dogg wore a Hilfiger sweatshirt during an appearance on Saturday Night Live, it sold out of New York City stores the next day. Hilfiger’s popularity was due to its perceived waspiness, which made it seem exclusive and aspirational. Moreover, Hilfiger courted the new hip hop market: black models featured prominently in the company’s advertising campaigns, and rappers like Puffy and Coolio walked during its runways shows.

Another picture is the DSquared2 Hip-Hop fashion show Spring /Summer 2009 collection in Milan. The designer has inspired from hip hop street wear trend to his collection. In this picture, you will see he's wearing the polo shirt, short pants, glasses, wristband and gold chain necklaces that are all symbolize of hip hop fashion